Table 3 Frequencies of content analysis relations to the image representations

Image Representation

Breastfeeding Portrait

68 (34.17%)

–-

–-

–-

Breastfeeding Selfie

70 (35.17%)

–-

–-

–-

Breastfeeding Baby Portrait

61 (30.65%)

–-

–-

–-

Total

199

–-

–-

–-

Focus

Mother

60 (30.15%)

27 (39.71%)

33 (47.14%)

0 (0%)

Baby

77 (38.69%)

5 (7.35%)

12 (17.14%)

60 (98.36%)

Equal

62 (31.15%)

36 (52.94%)

25 (35.71%)

1 (1.64%)

Total

199

–-

–-

–-

Taken by self/other

Self

79 (39.69%)

1 (1.47%)

69 (98.57%)

9 (14.75%)

Other

73 (36.68%)

65 (95.59%)

1 (1.43%)

7 (11.48%)

Unclear

47 (23.61%)

2 (2.94%)

0 (0%)

45 (73.77%)

Total

199

–-

–-

–-

Tree of Life

Filter used

25 (12.56%)

1 (1.47%)

0 (0%)

24 (39.34%)

Filter not used

174 (87.43%)

67 (98.52%)

70 (100%)

37 (60.66%)

Total

199

–-

–-

–-

Location

Outside

22 (11.05%)

16 (23.53%)

6 (8.57%)

0 (0%)^a

Inside

132 (66.33%)

50 (73.53%)

61 (87.14%)

21 (34.43%)^a

Unclear

45 (22.61%)

0 (0%)

0 (0%)

45 (100%)

Total

199

–-

–-

–-

Public/private

Public

129 (64.82%)

44 (64.71%)

64 (91.43%)

21 (34.43%)^a

Private

25 (12.56%)

22 (32.35%)

3 (4.29%)

0 (0%)^a

Unclear

45 (22.61%)

0 (0%)

0 (0%)

45 (100%)

Total

199

–-

–-

–-

Face of mother

Absent

74 (37.18%)

5 (7.35%)

10 (14.29%)

59 (96.72%)

Present

125 (62.81%)

63 (96.92%)

60 (85.71%)

2 (3.28%)

Total

199

–-

–-

–-

Gaze

Looking at Baby

55 (27.64%)

44 (64.71%)

8 (11.43%)

3 (4.92%)^a

Looking at Camera

60 (30.15%)

13 (19.11%)

47 (67.14%)

0 (0%)^a

Looking Elsewhere

7 (3.52%)

0 (0%)

1(10%)

6 (90%)^a

Total

122

–-

–-

–-